![]() “Most people who come forward and get tested for cancer find out they don’t have it, but whatever the result, the NHS wants you to know that we are here for you and finding out sooner is always better. NHS clinical director for cancer, Professor Peter Johnson, said: “A key part of this new campaign is encouraging people to be aware of any changes in their body, and not to hold back from getting them checked. “The fear of cancer is completely understandable but please don’t let worries and concerns about treatment or potentially bad news prevent you from coming forward – and help us to help you”. NHS cancer director, Dame Cally Palmer, said: “Despite cancer remaining a priority during the pandemic, with referrals at record levels for more than 10 months and more than half a million people starting treatment in the last two years, we have seen fewer people than expected come forward for lifesaving checks which is why were are launching this campaign – the first of its kind – that looks to tackle people’s worries head on and support earlier diagnosis”. “So, the NHS is here for you – don’t let cancer play on your mind – get checked without delay”. “NHS staff have pulled out all the stops to ensure cancer was prioritised throughout the pandemic with over half a million people starting treatment over the last two years and record numbers of people now being referred for checks and tests. “We know that many people don’t want to burden or bother anyone with their health concerns, but we would always prefer to see you sooner with a cancer that is easier to treat, than later with one that isn’t. NHS chief executive, Amanda Pritchard, said: “We know that the prospect of a cancer diagnosis can be daunting for people and that is exactly why we are launching this potentially lifesaving campaign – we want to allay people’s fear about cancer and encourage them to get checked without delay. NHS bosses and cancer charities are urging people not to delay “lifesaving” checks, highlighting nine in ten of those checked turn out not to have cancer but that it is better to know so that people can get treated early when chances of survival are highest. ![]() ![]() When he eventually gets checked and discovers he doesn’t have cancer, a consultant opens the jack-in-the-box to show it is empty. Launching officially on Wednesday, a new advert will show a man who is worried about his symptoms carrying a jack-in-the-box around with him, which he winds up as he goes about his day. While the majority of people knew catching cancer earlier makes it more treatable, over two fifths (42%) said they would ignore symptoms, wait to see if anything changed, look for answers online or speak to family and friends before seeing their GP. It comes alongside new research showing that nearly six in 10 people (56%) say a cancer diagnosis is their biggest health fear, above other illnesses including heart disease and COVID-19.Īlmost two thirds (63%) of those surveyed said dying was their biggest cancer fear, with more than one in three (37%) worried about being a burden on family and friends and over another third (36%) worried about the impact of chemotherapy or other treatments. Speaking ahead of the launch, NHS chief executive, Amanda Pritchard, said that people should continue to come forward for these vital checks, adding that it was important for people to try to set their mind at ease if they have worrying symptoms by getting checked without delay. Latest figures show that the number of people getting checked for cancer increased by over half a million (512,110) in one year between December 2020 and December 2021. NHS staff have been checking record numbers of people for cancer. The NHS Long Term Plan committed to increasing the number of cancers detected at an early stage one or two from half to three quarters by 2028. ![]() The key message is that if you think something is wrong it is always better to get checked out to put your mind at rest, or to get treatment that maximises your chances of a good outcome. Running across TV, radio, and social media from tomorrow, the campaign is the first to focus on tackling the fear of cancer rather than specific symptoms. A new campaign taking a radically different approach to detecting cancer early for patients, when it is easier to treat, has been announced today by NHS chief executive Amanda Pritchard. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |